Facebook PPC Executive

About Us:
Facon is a dynamic and innovative E-Commerce company committed to driving growth and success through cutting-edge digital marketing strategies. We are looking for a talented Facebook PPC Executive to join our team and help us scale our paid social media efforts to new heights.

Job Overview:
As a Facebook PPC Executive, you will be responsible for planning, executing, and optimizing Facebook pay-per-click (PPC) campaigns to achieve our marketing and business goals. You will work closely with the digital marketing team to create high-performing ad campaigns that drive traffic, conversions, and revenue.

Key Responsibilities:

Campaign Management:

• Plan, create, and manage Facebook PPC campaigns across multiple accounts and markets.
• Set up and monitor ad campaigns, including ad copy, creative, targeting, and budgeting.
• Conduct A/B testing on ads to optimize performance.
  Performance Analysis:
• Analyze campaign performance using Facebook Ads Manager and Google Analytics.
• Track key metrics such as CTR, CPC, CPA, and ROI.
• Provide regular performance reports and insights to stakeholders.
  Strategy Development:
• Collaborate with the digital marketing team to develop and implement effective PPC strategies.
• Identify opportunities for scaling and improving campaigns.
• Stay up-to-date with the latest trends and best practices in Facebook advertising.
  Budget Management:
• Manage and allocate budgets effectively to maximize ROI.
• Monitor daily spend and adjust bids to ensure optimal performance.
  Creative Collaboration:
• Work with the design team to create engaging ad creatives that align with brand guidelines.
• Provide feedback on ad creatives to enhance their effectiveness.
  Audience Targeting:
• Conduct audience research to identify and target the most relevant segments.
• Create custom audiences and lookalike audiences for precise targeting.
• Optimize targeting parameters to reach the desired audience.
  Compliance and Best Practices:
• Ensure all ads comply with Facebook’s advertising policies and guidelines.
• Implement best practices for ad placements, bidding strategies, and audience segmentation.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, or a related field.
• Proven experience managing Facebook PPC campaigns, with a track record of successful results.
• Strong understanding of Facebook Ads Manager and other relevant tools.
• Proficiency in data analysis and performance metrics.
• Excellent communication and teamwork skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Certification in Facebook Blueprint is a plus.

What We Offer:

• Competitive salary and performance-based bonuses.
• Opportunity to work with a talented and supportive team.
• Continuous learning and professional development opportunities.

Job Type: Full-time