Google Ads & PPC Specialist

JOB SUMMARY:

Facon is looking for a Google Ads & PPC Specialist, you will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various platforms, with a primary focus on Google Ads. The ideal candidate must have expertise over different types of campaigns, with a track record of making online campaigns profitable, should be highly analytical, detail-oriented, and proficient in leveraging Google Ads to achieve business goals.

JOB RESPONSIBILITIES

• Plan, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investment (ROI)
• Developed search engine marketing (SEM) and tactical plans on an ongoing/as needed basis
• Manage overall search engine marketing and optimization campaigns to achieve profitability goals
• Perform keyword, market and competitive research analysis
• Continuously analyze campaign data and metrics to identify trends, insights, and areas for improvement, and implement necessary adjustments
• Create compelling and engaging ad copies that align with campaign goals and target audience
• Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency
• Continuously analyze campaign data and metrics to identify trends, insights, and areas for improvement, and implement necessary adjustments
• Provide detailed analytical reports on a monthly or quarterly basis highlighting key metrics, trends, and recommendations for campaign optimization
• Stay up to date with industry trends, best practices, and updates to ensure campaign compliance and competitiveness

REQUIREMENTS

• Qualification: Bachelor’s degree in marketing, (or equivalent work experience).
• Experience: Proven experience in managing Google Ads campaigns and implementing successful PPC strategies.
• In-depth knowledge of Google Ads, including proficiency in campaign setup, keyword research, bidding strategies, and performance tracking.
• Familiarity with other PPC platforms (e.g., Bing Ads, Facebook Ads) is a plus.
• Strong analytical skills and ability to interpret complex data sets
• Strong written and verbal communication skills

WHAT WE OFFER

• Competitive Salary
• Performance Bonuses
• Paid Annual/ Sick Leaves
• Career Growth

Location: Shahra-e-Faisal, Karachi

Job Type: Full-time