PPC EXECUTIVE

Job description

At Facon, we are looking for a PPC Executive, who will be managing and optimizing our pay-per-click campaigns, primarily on Google Ads. The ideal candidate must have expertise over different types of campaigns, i.e. Search, Display and Shopping, with a track record of making SEM campaigns profitable.

JOB DESCRIPTION

• Develop, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investments (ROI)
• Analyze and interpret data to improve campaign performance.
• Managing and optimizing merchant accounts.
• Manage overall search engine marketing strategies and campaigns optimization processes
• Perform detailed research on different aspects of SEM i.e. keyword, market trends and competitor analysis on regular basis to achieve quality deliverables
• Analyze and track web analytics to identify trends, insights, and areas for improvement
• Create compelling and engaging ad copies that align with campaign goals and target audience
• Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency
• Provide analytical reports, highlighting key metrics, trends, and recommendations for campaign optimization

JOB SPECIFICATION

• Qualification: Bachelor’s degree in Digital Marketing , or diploma in related field
• Experience: At least 1 year of experience in PPC (Pay-Per-Click) advertising.
• Extensive knowledge of Google Shopping ads.
• Ability to analyze and interpret data to improve campaign performance.
• Strong understanding of keyword research, bidding strategies, and budget management.
• Proficiency in feed optimization.
• Knowledge of creating and managing Google Ads campaigns.

Location: Shahra-e-Faisal, Karachi

Job Type: Full-time