Google Ads & PPC Specialist

JOB SUMMARY:

Facon is looking for a Google Ads & PPC Specialist, you will be responsible for managing and optimizing pay-per-click (PPC) advertising campaigns across various platforms, with a primary focus on Google Ads. The ideal candidate must have expertise over different types of campaigns, with a track record of making online campaigns profitable, should be highly analytical, detail-oriented, and proficient in leveraging Google Ads to achieve business goals.

JOB RESPONSIBILITIES

• Plan, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investment (ROI)
• Developed search engine marketing (SEM) and tactical plans on an ongoing/as needed basis
• Manage overall search engine marketing and optimization campaigns to achieve profitability goals
• Perform keyword, market and competitive research analysis
• Continuously analyze campaign data and metrics to identify trends, insights, and areas for improvement, and implement necessary adjustments
• Create compelling and engaging ad copies that align with campaign goals and target audience
• Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency
• Continuously analyze campaign data and metrics to identify trends, insights, and areas for improvement, and implement necessary adjustments
• Provide detailed analytical reports on a monthly or quarterly basis highlighting key metrics, trends, and recommendations for campaign optimization
• Stay up to date with industry trends, best practices, and updates to ensure campaign compliance and competitiveness

REQUIREMENTS

• Qualification: Bachelor’s degree in marketing, (or equivalent work experience).
• Experience: Proven experience in managing Google Ads campaigns and implementing successful PPC strategies.
• In-depth knowledge of Google Ads, including proficiency in campaign setup, keyword research, bidding strategies, and performance tracking.
• Familiarity with other PPC platforms (e.g., Bing Ads, Facebook Ads) is a plus.
• Strong analytical skills and ability to interpret complex data sets
• Strong written and verbal communication skills

WHAT WE OFFER

• Competitive Salary
• Performance Bonuses
• Paid Annual/ Sick Leaves
• Career Growth

Location: Shahra-e-Faisal, Karachi

Job Type: Full-time

SEO (Internship)

SUMMARY

Facon is seeking for “SEO Intern”, an ideal candidate should be highly motivated and detail-oriented individual to join our team. This is an excellent opportunity for someone who is passionate about digital marketing, search engine optimization (SEO), and the ecommerce industry.

JOB DESCRIPTION

• Keyword Research and Analysis: Conducting keyword research to identify high-traffic keywords.
• On-Page & Off-Page Optimization: Performing on-page and off-page optimization tasks.
• Link Building: Create proper valuable Backlinks.
• Analyze website traffic: Analyzing website traffic using Google Analytics and other tools.
• Stay Updated on Industry Trends: Keeping up-to-date with the latest SEO trends, algorithms.
• Conducting analysis: Conducting competitor analysis to identify strengths, weaknesses, and opportunities.

JOB SPECIFICATION

• Qualification: Bachelors or Diploma in related field
• Experience: 6 months
• Familiarity with SEO concepts, best practices, and tools
• Strong interest in ecommerce and familiarity with online shopping platforms
• Ability to analyze data, draw insights, and make data-driven decisions
• Excellent verbal and written communication skills
• Demonstrated ability to work proactively and collaboratively in a team environment

WHAT WE OFFER

• Stipend per month
• Professional Growth
• Learning & Development

TIME DURATION: 8 Weeks

Location: Shahrah-e-Faisal, Karachi

Job Type: Full-time

Pay: Rs20,000.00 per month

PPC EXECUTIVE

Job description

At Facon, we are looking for a PPC Executive, who will be managing and optimizing our pay-per-click campaigns, primarily on Google Ads. The ideal candidate must have expertise over different types of campaigns, i.e. Search, Display and Shopping, with a track record of making SEM campaigns profitable.

JOB DESCRIPTION

• Develop, execute, and optimize Google Ads campaigns to achieve key performance indicators (KPIs) and maximize return on investments (ROI)
• Analyze and interpret data to improve campaign performance.
• Managing and optimizing merchant accounts.
• Manage overall search engine marketing strategies and campaigns optimization processes
• Perform detailed research on different aspects of SEM i.e. keyword, market trends and competitor analysis on regular basis to achieve quality deliverables
• Analyze and track web analytics to identify trends, insights, and areas for improvement
• Create compelling and engaging ad copies that align with campaign goals and target audience
• Monitor and manage campaign budgets, bids, and daily spending to ensure optimal performance and cost efficiency
• Provide analytical reports, highlighting key metrics, trends, and recommendations for campaign optimization

JOB SPECIFICATION

• Qualification: Bachelor’s degree in Digital Marketing , or diploma in related field
• Experience: At least 1 year of experience in PPC (Pay-Per-Click) advertising.
• Extensive knowledge of Google Shopping ads.
• Ability to analyze and interpret data to improve campaign performance.
• Strong understanding of keyword research, bidding strategies, and budget management.
• Proficiency in feed optimization.
• Knowledge of creating and managing Google Ads campaigns.

Location: Shahra-e-Faisal, Karachi

Job Type: Full-time

SEO Executive

Job description

We are seeking a skilled and experienced candidate for the “SEO Executive” position. An ideal candidate must possesses a solid background in optimizing product based websites. The ideal candidate will be responsible for managing SEO activities to improve website ranking and visibility.

JOB RESPONSIBILITIES

As an SEO Executive, you will be responsible for:

• Develop and implement effective SEO strategies for both off & on page, utilizing relevant tools and techniques
• Identify, research targeted keywords, and manage backlink profiles through outreach
• Craft unique title tags, easy-to-read URLs, and compelling meta descriptions
• Resolve search console errors, optimize sitemaps for improved crawling and indexing
• Monitor and analyze website performance using SEO tools and metrics
• Evaluate competitors on-page, off-page, and technical SEO strategies to stay ahead in the market
• Stay updated on industry trends and algorithm changes to adapt strategies accordingly

JOB REQUIREMENTS

• Qualification: Bachelor’s degree or Diploma in related field.
• Experience: 1 – 2 years of experience, preferably in the E-commerce industry.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience in guest posting and outreach for backlink acquisition.
• Familiarity with SEO tools such as SEMrush, Ahrefs, and Google Search Console.
• Ability to analyze data and metrics to make informed decision-making.
• Excellent communication skills, both verbal and written.

WHAT WE OFFER

• Market Competitive Salary
• Annual Bonuses and Increments
• Paid Annual Leaves
• General Health Takaful
• Career Development Opportunities

Location: Shahra-e-Faisal, Karachi

Job Type: Full-time

Junior SEO Executive

Job Description

We are looking for a “Junior SEO Executive” to join our team and help us grow our online presence and visibility. An ideal candidate must be able to perform both off and on page search engine optimizations and digital marketing techniques in the ecommerce landscape.

JOB RESPONSIBILITIES

As a Jr. SEO Executive, you will be responsible to:

• Execute and implement effective off-page SEO activities to enhance online presences of our e-commerce websites
• Identify backlinking and guest posting opportunities and coordinate accordingly
• Utilize web analytics tools to analyze data, drive actionable insights, and refine off-page strategies
• Evaluate competitors SEO strategies to stay ahead in the market
• Know about technical SEO audits and ensure timely resolution of identified issues

JOB REQUIREMENTS

• Qualification: Bachelor’s degree or Diploma in related field.
• Experience: 6 Months – 1 Year of experience, preferably in the E-commerce industry.
• Strong understanding of on-page, off-page, and technical SEO principles.
• Experience in guest posting and outreach for backlink acquisition.
• Understanding of SEO tools such as SEMrush, Ahrefs, and Google Analytics.
• Excellent command in English written communication to produce SEO-friendly content.

WHAT WE OFFER

• Competitive Salary
• Annual Bonuses and Increments
• Paid Annual Leaves
• General Health Takaful
• Career Development Opportunities

Location: Shahra-e-Faisal, Karachi

Job Type: Full-time